Nepal is celebrating the “Visit Nepal 2020” with Karma Eco Adventure as tagline of “Lifetime Experience”. Tourism in Nepal is still in infancy. However, in short history of tourism industry in Nepal the country has become one of the leading and highly recommended holiday destinations. Nepal celebrated the first official campaign for the tourism development back in 1998. After its success government then launched Tourism Year 2011. These two campaigns really fared well. It helped to promote Nepal as the best holiday destination. Therefore, Nepal Government has launched “Visit Nepal 2020” with Karma Eco Adventure. The major theme of this campaign is to provide the “lifetime experience”.